135 Video Marketing Statistics You Cant Ignore In 2022 – In 2020, 96% of consumers increased their use of online video, and 9 out of 10 viewers said they want to see more videos from brands and businesses. In fact, by 2022, the average person is expected to spend 100 minutes watching online videos a day.
This makes video content an indispensable part of any business marketing strategy. So, we’ve put together this list of video marketing tips that will pave the way for you to use video as part of your marketing cycle this year. And if videos are already an integral part of your brand’s marketing strategy, you’ll find one of the easiest ways to create your video with the help of over 500 templates, 8M+ stock assets, and an intuitive cloud-based editor. You must sign up for a free account. ,
135 Video Marketing Statistics You Cant Ignore In 2022
Not only that, we have also created a very useful infographic that you can feel free to download and use in your blog/post. In return we only ask that you share a link to this article as a source. happy reading!
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Here are some statistics that show why video content cannot be ignored as part of your marketing strategy.
1. By 2022, online video will account for more than 82% of all consumer Internet traffic – 15 times more than in 2017 (Cisco). In fact, as of January 2018, 85% of all Internet users in the United States watched online video content monthly on any of their devices (Statista, 2018).
3. 78% of people watch online video every week, and 55% watch online video every day. In fact, 54% of consumers want to watch more video this year (Social Media Week).
4. Studies show that 54% of consumers want to see more video from a brand or business they support (HubSpot, 2018)
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5. 72% of consumers said they would like to learn about a product or service through a video. In fact, 84% of people say they were convinced to buy a product or service by watching a video from a brand (Optinmonster). In addition, 79% of people say they are satisfied to buy or download a piece of software by watching a video you can create your brand in minutes using 5000+ ready-to-use video templates. ,
6. Viewers retain 95% of the message when they see a message in a video, compared to 10% when they read it in text (Insivia)
7. 86% of businesses use video as a marketing tool – up from 63% in the last 3 years (Wyzowl)
9. 59% of executives agree that when both text and video are available on a topic, they tend to choose video. In fact, 92% of mobile video consumers share videos with others. Social media videos get 12x more shares than text and images combined (Small Biz Trends, 2016 – Updated 2022)
Pdf) Digital Marketing Trends
10. 87 percent of video marketers are satisfied with the ROI of their video marketing efforts on social media while 93% of marketers say using video is an important part of their marketing (HubSpot).
11. 83% of video marketers say videos have helped increase the average time their visitors spend on a page (Wyzowl)
13. Including a video on your landing page can increase your conversion rate by up to 80% (Wordstream)
1. The most videos being uploaded in 30 days on major US television networks in the last 30 years (Wordstream)
Pdf) Customer Engagement And Purchase Intention In Live Streaming Digital Marketing Platforms
9. In 2019, Internet users watched an average of 6 hours 48 minutes of online video per week (Limelight)
11. Internet video usage has increased in all age groups in the last 5 years but the highest growth was seen in people over 46 (Limelight)
13. 75% of viewers prefer to watch video horizontally compared to 25% who prefer to watch it horizontally (Social Media Week)
15. Videos up to 2 minutes long get the most engagement. After 2 minutes there is a significant drop in video integration. However, if you have a long video and people made it before 6 minutes – there is no drop in engagement. (vista)
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16. 52% of viewers watch a video all the way through and only 25% watch a video if it is 20 minutes or more (Withyard)
17. 92% of consumers watch videos without sound and 50% rely on images making it important to create videos optimized for silent viewing. You can do this quickly using an intuitive online editor that allows you to easily add and edit text to your videos in minutes. (Verizon and Publicis)
22. In the US, the most popular time to watch video online is Wednesday between 7 a.m. and 11 p.m. PST (HubSpot).
23. Globally, half of all videos created last year (56%) were less than two minutes long (HubSpot)
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24. Only the top 5% keep an average of 77% of viewers until the last second (HubSpot)
Let’s start by looking at some general social media video statistics and then dive deeper into video content on each platform:
5. YouTube [88%] is the most popular among advertisers for video sharing, followed by Facebook [76%], LinkedIn [66%], and Instagram [65%] (Obero).
7. 62% of global searches on Google include video, and 8 out of 10 video results come from YouTube (Searchmetrics, 2018)
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8. There are 38 million active channels on YouTube of which 15 million are content creators and 22,000 of them have crossed the million mark. (tubix)
13. Globally, 40% of consumers said they bought products they searched for on YouTube (Think Google, 2018)
15. YouTube mobile users pay twice as much for what they watch as TV viewers. Seven out of ten people only focus on horizontal orientation when consuming video on their phones. (think google)
16. YouTube is the second most popular content for Millennials to consume online video content after Netflix (Hootsuite).
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Want to take a deeper look at the state of YouTube today? Check out our YouTube Statistics guide and get up to speed with the latest YouTube trends).
20. Only 12% of videos posted on Facebook are live. However, they get twice as much engagement from pre-recorded videos (Social Insider).
21. Facebook users spend 3 times more watching live videos than posted (Averaging Circle and HubSpot)
24. 49% of consumers engage with quality video content on Facebook – twice as many as any other social network (Averaging Circle and HubSpot).
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25. 75 million people watch the Facebook video platform every day and spend an average of 20 minutes (a week of advertising) on Facebook.
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28. 80% of videos on LinkedIn are watched without sound – that’s why 70% of videos designed to be watched silently (with text or text) are watched until the end (LinkedIn)
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Pdf) To Engage Or Not Engage? The Features Of Video Content On Youtube Affecting Digital Consumer Engagement
31. 38% of marketers post video content on LinkedIn and 75% of them said it was successful (Wyzowl)
32. Instagram has seen an 80% increase in the amount of time users spend watching videos on the platform since June 2017 (Instagram).
34. Video posts on Instagram get twice as many engagements as other types of posts (Search Engine Journal).
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37. 30% of Instagram users say they bought a product after searching on Instagram (YotPo)
38. 7 out of 10 users said they swiped to find links on Instagram Stories by type (reported). If you haven’t started taking advantage of Instagram Stories to grow your brand, you can start by signing up for a free account and using the beautiful, easy-to-use templates.
40. 90% of Twitter video views come from mobile devices and 45% of Twitter users want to see other popular videos (Twitter)
43. Video website cards on Twitter video provide 2x higher click rates than standard video ads and increase user retention by more than 60% (Twitter)
Pdf) New Directions In Science And Environmental Communication: Understanding The Role Of Online Video Sharing And Online Video Sharing Platforms For Science And Research Communication
46. On average, US users spend 46 minutes on TikTok every day, which equates to 37 billion video views (advertising age) per month.
47. 68% of people use TikTok to watch someone else’s video and 55% upload their own video (Global Web Index)
48. Only one in ten marketers have tried video advertising on TikTok. Of those, 66% reports success (Wyzowl)
49. TikTok’s brand acquisition ads guarantee 5 million views per day and only allow one advertiser per day to use this format (Ad Age)
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51. 12% of marketers use Snapchat as a channel and 50% report success using the platform (Social Media Week)
2. 80% of consumers can remember a video ad they saw in the last 30 days (Small Biz Trends)
5. 45% of consumers want to see more live
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