Text Message Marketing For Small Business – Text message marketing is a powerful strategy that a business can use to communicate with its customers. In today’s competitive world, customer engagement is the key to a business’s success. While there are more ways to reach customers, text marketing involves using text messages to reach customers. There are many advantages to using text marketing. This explains why more and more businesses are using text marketing.
Texting is a convenient way to communicate with anyone. All you need is a mobile phone. It doesn’t have to be a smartphone, even a basic phone can receive text messages. It does not require an internet connection. It can send SMS messages over the mobile network. This makes it convenient even in rural and remote areas where internet connection may be difficult. That’s why text messages are the most convenient.
Text Message Marketing For Small Business
Marketers call customers, and they don’t like it because they think it’s a distraction. Email marketing is ineffective because of strong spam filters that classify emails as spam. This makes text marketing the best marketing strategy. Text messages arrive instantly and over 97% of all text messages are ready. The recipient can read and reply to the message as they wish. Research has shown that 90% of customers prefer to receive marketing messages via text messages.
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This makes text marketing the best way to interact with customers. Businesses can use one message and send it to multiple recipients. Using texting software, it’s easy to send instant messages to thousands of customers. It is also possible to send personalized messages to customers. Therefore, companies should use text marketing for customer communication.
Small loans are offered by financial companies that support small businesses. There are thousands of small businesses that need capital to run their business. Small business loan companies can help them by providing loans. These companies should contact small businesses to let them know they can provide loans. This can be done through text message marketing by:
A small business loan provider can send text messages to potential loan applicants. The message may present the company as providing small business loans. The message can provide basic details and provide a website link that recipients can click for more details. A separate page can be created on the website and used to track how many people have visited based on the post. This will help evaluate the effectiveness of text message campaigns.
One of the most powerful applications of text marketing is using interactive messaging. This can be done using keywords. The message sent to the potential borrower may contain keywords. For example, the keyword DETAIL can be used to get more information. The client can send that keyword in reply to the message. Your texting software can be configured to send details in response to this message.
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Similarly, the word APPLY can be used to indicate that the client wants to apply for a loan. In response to this message, a link to the application form may be sent via SMS. Application information can be found at the link on the website. The customer can use the word CALLBACK to request a return. The small business loan provider may call the customer to clarify questions and provide more information.
Loan details can be sent via text messages. Loan repayment date, amount to be paid and other details can be sent via SMS. Sending reminders is an important activity that loan providers need to do. They have to send a message to the customer to pay the loan installment on time to avoid penalties. These messages can be sent a few days before the loan and the message can be repeated daily until the due date. This can be automated by scheduling messages to be sent.
In the loan business, many customers will default. Tracking is required for payment. This can be done via SMS. Text messages can be sent to remind you of missed payments and their consequences. This type of tracking can be done through messages.
Small business loan providers can use text marketing and increase their customer base. They can lend to more businesses allowing them to make more profit. If you have a small business loan company, you can reach your customers using text marketing. It is a profitable and effective method of marketing. Marketing is on the move, and in more ways than one. Not only is the online world of marketing constantly changing, it’s becoming more and more prevalent on mobile devices around the world.
Ways Small Businesses Should Leverage Text Message Marketing
As more and more people use smart devices to access the web, marketing strategies must adapt to compete for their attention. This means websites are more responsive and easier to access and use than ever before.
As many businesses create targeted communications and applications like social media and email, text marketing is a bit overlooked, but it can be just as effective. So here we’re going to look at 5 text marketing strategies you can use to get ahead this year.
Because people spend more time on their phones, they are more likely to open and read a text than an email. In fact, 97% will read it in 15 minutes and almost half will generate a successful return on investment.
SMS has been around for a long time, people know what to expect from it. And it works very well with other marketing mediums too. For example, you can use shortcodes to promote your brand, increase open rates for an email or offer, and improve overall engagement, all while being less invasive.
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No matter how successful text message marketing is, you need to be strategic with it. It’s not good to spam people or you’ll lose them forever. So now let’s look at ways to fix it.
Like opting in to email and allowing cookies, permission-based marketing is essential to getting your message heard and driving a successful campaign. If they give you permission, you’re complying with laws and regulations, and they’re more likely to open your content and respond.
People already have a limited attention span, and don’t have time to read large blocks of text. So give it straight and to the point. Engage them with good quality content that drives them to action. Don’t abuse their trust and they will happily oblige.
A short code is a 6-digit number used for commercial and mass communication. They are fully supported and optimized for marketing purposes, allowing you to send messages faster. They are also easy to remember and can be incorporated into other marketing materials.
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Text marketing services create a more personal relationship with recipients as if it were a conversation. This allows them to interact and respond to reviews, inquiries or purchases. If you’re not ready to respond, there are still text marketing software and apps that can help.
As with any marketing strategy, you need to test what works and see how your text marketing works. Using analytics and other text marketing platforms, you can see exactly which campaigns are performing better so you can repeat them to increase your ROI.
Not to mention, text marketing should not be dismissed as an outdated method. It can be a bridge between your social media or email campaigns to promote your presence and business success.
If you can go the extra mile by fully engaging with your customers on every level, text marketing is worth a try. So get involved now and get ahead of your competitors.
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And if you want more helpful marketing tips and tricks, come check out our services and coaching today! Digital marketing may seem like a daunting task that involves learning how to use complex tools like Google Adwords, marketing automation software, and social media marketing platforms.
In most cases, you’d be right. Proficiency in this technology will undoubtedly improve the performance of your digital marketing strategy.
However, this does not mean that more direct approaches are not used. Some of them are facing a resurgence in popularity.
SMS marketing doesn’t sound like much compared to fancy terms like search engine optimization and pay-per-click advertising. But customers are increasingly on the move; therefore, SMS marketing is once again one of the most effective strategies for small businesses to use.
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This article will introduce you to SMS marketing, its benefits and how your business can use SMS marketing techniques to communicate more effectively with your customer base.
Lead generation tools such as email newsletters, Google Ads, content marketing, among many others, are innovative strategies that can provide a solid return on investment if implemented correctly.
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