How To Make Ad Revenue On Youtube – Want to make thousands of dollars per month with YouTube AdSense? Here’s what you need to know to get started.
This post was originally published in Marina Mogilko’s newsletter, where you can learn more about starting a lucrative YouTube career.
How To Make Ad Revenue On Youtube
When I interviewed Graham Stephen last year, he told me that he made $500,000 on YouTube in just one month. It was a record for him. However, His income for a typical month is slightly lower at around $250,000-$350,000 – which is still higher than most YouTubers.
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Stephan has over 3 million subscribers on his main channel where he talks about real estate and investing. In 2020 and 2021, it received almost 13 million monthly views.
My Linguamarina channel gets 4-5 million views per month, but not even close to $100,000 in sales. My monthly check from this channel is $10,000.
Why is there such a big gap in AdSense revenue even though we both have millions of views? Most are related to CPMs or cost per milli. CPM is the “price” advertisers pay per 1,000 YouTube views. Depending on the video content, a CPM can be as low as 20 cents or as high as $50.
Views aren’t the only metric that affects your AdSense earnings. First, Some content is inappropriate for advertisers, so all views are disqualified. If you use the term “COVID” or “coronavirus” in your video at the beginning of the pandemic. You demonstrated immediately. In general, If you talk about controversial things (guns, war and drugs) you won’t earn much AdSense.
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Second, There is a rumor that get-rich-quick courses is one of the most generous advertisers on the platform. These courses cost around $400; sometimes even more. Classes are usually pre-recorded so the net profit is very high.
Course producers can invest 90% of their revenue in advertising and still make a profit. This means that creators can generate huge profits with videos that are suitable for financially oriented advertisers.
Other advertisers who pay high CPMs have high lifetime value customers. These advertisers are brokers, Maybe banks and credit card issuers.
This is Stephan, The likes of Meet Kevin’s Kevin Paffrath and Andrei Jikh explain why CPMs are so high. It explains why creators sometimes get 10 times more than equivalent views. They make videos for high value industries.
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On my second channel, Silicon Valley Girl; I make videos on business and investing. Sometimes my CPM goes up to $50 per 1,000 views. My language learning channel never gets these numbers.
You get paid on YouTube because an audience finds your content useful. And the more the audience can spend online. The more you get paid as a creator. YouTube takes 45% of all ad revenue, but the other 55% goes to you.
Using the above two parameters, I created a table showing video content and their CPMs. The numbers vary from channel to channel as age and viewer interest are factors that vary.
Here is my advice. CPMs for these topics are high, but don’t post videos to make money. Focus on providing as much value to the viewer as possible. You will learn how to monetize your channel. Even better if your niche is one of the profitable topics above.
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Marina is a YouTuber with 5 million followers across three channels, Lingumarina; Silicon Valley Girl and Marina Mogilko. She is the co-founder of LinguaTrip and Fluent.Express, a school for YouTube creators. Editors select and rate products independently. If you shop through affiliate links, you may earn commissions that help our test.
Online video streaming is big business. According to data collected by Tubics (opens in new window), YouTube generated $28.8 billion in ad revenue last year alone, 3.5 times the amount it earned from ads five years ago. In addition, the paid version of the YouTube Premium service has 50 million subscribers.
Surprisingly, Most of that ad revenue goes back to the video creators, giving them plenty of incentive to keep making videos, at least until Instagram or TikTok screw them up. (Here’s a calculator (opens in a new window) that tells you how many views and how much money you need to earn. Crossing Insta and TikTok isn’t easy, but it’s hard, too.)
With 2 billion monthly users worldwide, YouTube is a content-sharing player with a unique place on the web, as most of its videos can be easily shared or embedded on other websites. This extends the service’s reach beyond the confines of YouTube.com or even some apps. It now beats Roku by offering hundreds of ad-supported TV shows and movies for free. Already competing with Plex and others.
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Viewers… until the number of ads runs out. The worst are the in-stream ads that run during or sometimes before or sometimes during a video. But regular banner ads that pop up over a video are annoying because they obscure the view.
You can grow up with commercial breaks on TV or pop-ups on websites and accept them as a (free) business expense. But for the most part, YouTube ads are intrusive and annoying. Fortunately, There are ways to bypass the ads.
Not to be confused with YouTube TV, which can replace your cable TV. YouTube Premium is the same as YouTube, but without those ads. It comes bundled with YouTube Music Premium, allowing subscribers to play music and videos in the background on desktop and watch video “downloads” later. This advertising freedom extends to mobile devices and TVs with the YouTube app. This removes ads from the shares you make for young people on YouTube Kids.
A YouTube Premium subscription costs $11.99 per month after a one-month free trial. You can also get a family plan for five members (plus yourself) for $17.99 per month. If you’re a student, you pay just $6.99 per month.
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Paying for a premium is a legal and ethical way to skip YouTube ads because it ensures that the creators of the videos you watch get paid. The real trick is to somehow get Premium for free after the first trial. One option is to sign up for Google One and get three months of YouTube Premium for free.
However, there are caveats. YouTube Premium is not available everywhere. Therefore, if you travel to an unsupported region; Ads can be seen if your geographic location is identified (usually through your IP address). (A VPN that spoofs your location will likely fix this.) On a website where you block browser cookies, you may see ads on YouTube videos that embed them. Make sure you’re signed in with the Google Account you used to sign up for YouTube Premium.
Most of the ads that appear before/during a YouTube video are short – typically 15 seconds or less. You can usually (but not always) skip the ad by clicking the “Skip ad” link at the bottom right after five seconds.
It’s a very good compromise between ad monitoring and ad avoidance. However, Creators have the option to make ads non-skippable; So if you immediately click “Skip Ad” after five seconds. The video creator will not count that ad. It’s not what YouTube calls “engagement view change (opens in new window)”. To assume an engagement scene; At least 10 seconds of a skippable ad, or less than 10 seconds, must be watched in its entirety.
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Here’s an explanation for video producers of how it affects them – how viewers can sometimes become “interested” even after skipping a video ad.
If your video contains a lot of pop-up banner ads. Drag the red progress bar to the end and click the “Play” button. It may not help you skip the initial pre-ad, but it may help you skip some banners.
I often see people recommending adding an extra character to the end of the URL; For example. B. A point. Normally when I type an extra character and hit enter on the keyboard, It jumps for five seconds. In my test, This works sometimes, but not always. Nothing will be done to remove ad banners.
During a pre-roll in a YouTube video; Press Tab+Enter. It tells you why you received it and who the advertiser is, so you can open this ad box and report the ad; Or at least ask to stop seeing the ad in the future.
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If you choose not to see this ad again, You will receive a warning that the specified ad should never run again. But this will prevent you from seeing ads from the same advertiser in the future.
When the ad is reported; They are trademarks of YouTube; You will be taken to a whole new page where the advertiser can be notified of fraud or other policy violations.
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