How To Advertise Using Instagram

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How To Advertise Using Instagram – Have you just started your business? Don’t know where to build and develop success in your small business? So why not try growing your audience using Instagram?

With millions of daily active users, Instagram has become one of the most popular social media platforms in the world. Besides being a way to communicate with loved ones and share photos, it has become a way to promote businesses and get more customers.

How To Advertise Using Instagram

How To Advertise Using Instagram

Regardless of the size of your business and how long it has been in the market, you can always promote your business on Instagram and increase your sales conversion. If you are wondering how this is possible, read on.

Advertising On Instagram For Beginners

In this article, I will talk about 10 basic steps to promote your small business on Instagram. But before you dive into the nitty-gritty, take a look at the infographic below, which is a visual summary of the steps to promote your business and the benefits of doing so.

Now, let’s move on to the 10 essential steps to keep in mind when promoting your small business on Instagram:

When promoting your small business on Instagram, you should make sure to optimize your account to be discovered by search engines. This tip can be considered using the best Instagram SEO tricks. Below are the top 5 SEO practices to keep in mind.

The first thing to keep in mind is that your Instagram username is searchable. If you want to get more Instagram followers for free, you need to optimize your username accordingly. For this, keep in mind the following suggestions:

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As you can see, this username includes the brand name, perfectly reflects the type of business, and is easy to search. Therefore, when people search for the keyword “fashion” on Instagram, they can enter this account, which perfectly promotes the business on Instagram.

Instagram allows users to add up to 30 hashtags to their posts. Using hashtags, Instagram users can easily find your posts by searching for keywords and hashtags. Add the most relevant ones and increase your engagement.

Adding geotags or locations to your Instagram posts will attract more local Instagram followers. This is because of Instagram’s algorithms. They show local places more often. Therefore, adding geotags can help you convert followers into buyers.

How To Advertise Using Instagram

Your Instagram bio, especially the name you share in your bio, is extremely important in promoting your small business on Instagram. This creates a first impression for people who visit your page. Additionally, the name shared in the bio is searchable. Therefore, adding secondary keywords to this part will help you attract more followers and customers.

Becoming Insta Famous

Another SEO trick that will help you promote your small business on Instagram in a beneficial way is to add ALT texts. Actually, the ALT text contains keywords that can be added to the posts using advanced settings of Instagram. These keywords not only describe the purpose of the posts but also help Google’s spiders discover your Instagram images. Therefore, by adding relevant keywords to your ALT text, your posts will appear in Google’s image results, which can indirectly lead people to your Instagram business.

Undoubtedly, Instagram is not the only social media platform where you can promote your business. Twitter, YouTube, Facebook, and Pinterest are also great places to attract customers and increase sales. So, add social media accounts to your Instagram bio and promote your services on different channels to attract more attention.

One of the most amazing features Instagram offers for business accounts is shoppable posts. By using these posts, you can easily sell your products on Instagram. This will definitely increase your e-commerce conversion rate by 10x. This is because people can buy everything they need directly on Instagram. They do not have to open any website and this saves them a lot of time.

Through this feature, you can tag up to 5 products in your posts and by tapping each tag, your customers can continue their shopping without leaving the Instagram application. So use shoppable posts on Instagram and sell more products.

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Along with shopping posts, Instagram allows users to share shoppable stories. This feature was recently added to Instagram. Stories attract more attention because they are at the top of the Instagram homepage. This is why shoppable stories are more useful than shoppable posts. So, always keep them in mind.

To use this feature, you must have a business account linked to your Facebook catalog. Also, your account must be approved for Instagram Shopping. After making sure you meet these conditions, follow these steps:

Everyone loves getting free stuff from their favorite brands. So why not try to make it a little competitive by offering free feed as a prize in an Instagram contest?

How To Advertise Using Instagram

Organizing free contests on Instagram is really easy. All you have to do is choose your gifts, set some rules, and post often to invite more people to enter your contest.

How To Create Engaging Instagram Stories For Your Business

In a few days you will have tons of followers and customers. This is a great way to promote your small business on Instagram and conquer the market.

Just set some simple rules like tagging your friends, liking posts and following a few Instagram accounts. Then select the winner and ask them to submit a picture of their prize. Your followers will trust you and start buying products from your Instagram small business.

An important part of creating content and promoting your small business on Instagram is branding. Branding on social media platforms and sticking to a certain theme increases brand authority.

Following this tip, soon people will start recognizing your Instagram account from the posts you share. This is a quick way to grow your business and make people remember you as a professional businessman.

Infographic] The Evolution Of Instagram Ads

Actually, this tip is for Converse, Tissot etc. It is used by some business monsters like Example of brand theme from Swatch:

The first way used by most Instagram users is to share a video on their Instagram feed. In fact, the maximum length of videos that can be shared in your feed is 60 seconds. However, you can share up to 10 videos using the loop feature, which gives you an idea at its core.

Another place to share videos is Instagram stories. Videos shared in stories cannot exceed 15 seconds. Such videos are suitable for short behind-the-scenes videos, promotional videos, and sharing some tips and tricks about your products and services.

How To Advertise Using Instagram

Finally, the best way to share videos to promote your small business on Instagram is to use IGTV. You can share up to an hour of video on IGTV. These videos can contain tutorials, interviews and other creative ideas to attract more people.

Ways To Make Money On Instagram [2022 Update]

One of the best practices for promoting your small business on Instagram is to follow what’s trending. Of course, if you share something that people are already thinking about, you increase your chances of staying in their mind and attracting them to buy your products.

In addition to the shoppable stories I mentioned earlier, stories have several features that help you promote your small business on Instagram. In fact, you can add stickers to Instagram stories and invite people to DM you, share your posts and buy your products by simply tapping the added stickers.

Also, if you have more than 10,000 followers, you have the chance to add clickable links to your Instagram stories. Use the art of storytelling and content marketing to increase your web traffic using them.

But this is not the end of the story. These temporary posts seem to get more engagement than regular posts. So, keep these in mind and get the most out of your stories.

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One of the best ways to increase your visibility on Instagram is to do Instagram influencer marketing. All you have to do is find the perfect influencer for your niche and offer them something of value.

You don’t have to worry about influencer prices. Macro influencers can get you millions of followers and customers, of course, but if you can’t afford the prices, you can start by working with micro influencers who can promote your business on their own behalf. However, instead of targeting millions of followers, you’ll be targeting around 100,000 followers, which is fine for your first campaign.

Finally, you can use the official Instagram app to advertise your products and promote your small business. In fact, this option is not free. However, by paying a certain amount of money, Instagram can promote your products and help you get more local customers. So give it a chance to grow your business and use this feature.

How To Advertise Using Instagram

In short, Instagram can be a great tool to promote your small business, given the large number of daily active users and its worldwide popularity. Use the tips and tricks described in this article to grow your business on Instagram.

Facebook Advertising + Dropshipping Shopify + Instagram Influencer 2020 Strategy 3…

Tala is a writer and content creator at He dedicated his free time to discover and learn about different aspects of the digital world and digital marketing trends. He has always helped readers with his deep knowledge of professional marketing tips and tricks.

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