How To Package Handmade Jewelry – “…full of really helpful tips…” “thanks for the great value you continue to create for Etsy sellers!”
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How To Package Handmade Jewelry
You might think, “Why should I invest money and effort in packaging? The customer already bought the product! They’re going to throw away the packaging anyway.
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The value of good packaging may not be obvious at first glance, but it is an important part of your brand and your customers’ overall shopping experience.
Sure, you can put your jewelry in a zippered bag and a sealed envelope, but chances are your customers will be very disappointed when they open the order.
Although you can save a little money, poor packaging can cause your jewelry to get lost, making it look less valuable than it is. This can potentially make the entire purchase less satisfying for customers, preventing them from coming back to buy from you.
Good packaging improves the overall shopping experience of your customers. Well-kept jewelry not only gives them a positive first impression, but they are more likely to remember your store and buy from you again in the future. Packaging can help you build your brand image and improve long-term customer relationships.
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Another purpose of jewelry packaging is to protect the jewelry in transit. Gold is usually very thin and fragile. If it is not well protected it can be damaged during transport. You can add some protection elements to make sure your customers get the gold piece in perfect condition.
Some items are popular in jewelry packaging. Let’s look at each of the options:
The most popular choice for jewelry packaging. It comes in many shapes, sizes and materials to suit different jewelry types.
This is a more economical and convenient option, although it may not provide good protection for your jewelry. That’s why some sellers choose to put it in a golden box.
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There are many different materials in the market, such as velvet, cotton, and organza. Choose one that fits your brand’s aesthetic and budget.
Good for things that don’t mix easily. Some parts like necklaces can get tangled easily and can get tangled if only packed in a bag. You probably know how annoying it is to open a necklace chain!
Jewelry displays have holes and slots designed to hold the jewelry in place. It is especially popular for earrings and necklaces, although it is also sometimes used for rings.
Apart from the main packaging elements, you can consider a few things to make the order even more special.
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These other things can often set you apart from the big retailers. They can make the purchase more special and memorable in the minds of customers. Here are some examples:
Brand image is important. This helps your store stand out from the competition and makes it easier for customers to find your store in the future. Branding can also make your packaging more professional, making your jewelry more valuable.
If you have the budget, you can consider a custom jewelry box with your logo engraved. It has a more prominent appearance, which may be necessary if you pay a high price for your jewelry. The disadvantage of this method is that it is usually more expensive.
A logo stamp is another popular way to mark your package. With the stamp, you can put your logo on the jewelry box, post, etc. Custom logo stamps are very inexpensive and available in many places, including Etsy.
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Other options include printed wrapping paper, custom stickers, custom tape, and more. You can also find them on Etsy.
Wrapping paper that matches your brand’s color and style can be a good choice for branding your package.
As mentioned above, there are packaging options for every budget. There is no right answer to how much you should spend on packaging. Here are some examples of different budget options:
High cost: personalized jewelry box decorated with unique or high-end material (woven velvet, wooden box). Custom shaped boxes
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One thing to remember is that when your store has more sales, you can get the packaging in bulk to save costs. Most suppliers have a sale price when you buy in bulk.
Often customers buy jewelry as gifts. Consider holiday periods, such as Christmas or Valentine’s Day.
These customers appreciate gift-ready jewelry. So they can give it directly to the person without worrying about gift wrapping or even ship the order directly to the person receiving the gift.
With the items listed above, you should already have a good foundation for gift wrapping. Some other items to consider include washi tape and ribbon, both of which can provide a great personal touch to a gift without costing too much.
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Some jewelry requires more protective materials than others. For example, a delicate gemstone necklace should be shipped in a more secure package than a large silver bracelet.
However, their disadvantage can be the excessive use of plastic and the negative impact on our environment. It might even turn some customers away from your store.
Environmental packaging has become a concern for more and more consumers. People don’t want more plastic going to landfill.
Here are some things you can potentially do to reduce the environmental impact when packing your jewelry safely:
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If you are trying to be more ecological and sustainable, be sure to communicate this to your customers. Identify it in product images, messages and order lists.
Although it may not benefit your business, sustainable packaging will leave a positive impression on customers and potentially increase customer return rates.
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Increase Your Art is sponsored by Etsy sellers. When you buy/subscribe through the affiliate links in this guide, I will earn money for coffee at no extra cost to you.
Done right, it can increase the perceived value of your handmade jewelry and allow you to compete with the big retail brands.
We’ve all seen those viral videos about USPS package not being tracked. Your product may pass through many different people and vehicles before it reaches your customers. You don’t want your jewelry to be damaged when your customers open the package.
Protecting your jewelry during shipping is important so that it reaches the customer in perfect condition and minimizes the return/return rate. This is especially true for fine jewelry with gemstones.
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Another important function of packaging is branding. Packaging is part of the customer’s shopping experience. It should be consistent with your brand image.
Things like thank you cards, freebies, and discount codes make the purchase more memorable, increasing the chances of repeat customers. As you know, having loyal customers is essential to a sustainable Etsy business.
Many types of jewelry are damaged in transit. Adding protective materials can avoid any problem. Common options include bubble wrap, laminated envelopes, etc. Or be more eco-friendly with cardboard packaging lined with recyclable plastic.
A thank you card is one of the best ways to show your appreciation to your customers. Include a handwritten or printed thank you card in your package. Growing Your Craft has a good selection of interchangeable templates.
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A jewelry box is essential when packing jewelry. They are available in many sizes to fit rings, necklaces, bracelets, earrings and more.
A personalized jewelry box can be very expensive for small Etsy shops. One
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