How Do I Set Up Google Analytics

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How Do I Set Up Google Analytics – If you have Google Analytics set up on your website, you are one of tens of millions of websites using the most popular analytics tool on the Internet. This post and video will help you make sure it’s set up correctly.

If you don’t set it up, you’re only 52 clicks away. Here’s your complete guide on how to set up Google Analytics for accurate reporting in no time.

How Do I Set Up Google Analytics

How Do I Set Up Google Analytics

Let’s answer some basic questions and proceed with the step-by-step instructions. But first, here’s the full video:

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Right now, when this page loads, a bit of JavaScript is triggered. This interacts with five small cookies on your device, then reports back to Google and stores the information in our Google Analytics (GA) account.

He didn’t know who was visiting or what he was looking at. It doesn’t know how long you’ve been on the page until you go to another page and start JavaScript again. There’s a lot that Analytics doesn’t track and a lot of inaccurate data in Google Analytics.

By default, it doesn’t track anything unless pages are loaded. So any “non-pageview interactions” cannot be tracked unless you use “event tracking.” But that is a topic for another article.

He doesn’t know much. But it’s still a great way to track visitor visits and behavior. And how much does it cost? nothing. Google Analytics is free.

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So let’s set GA right! And for fun, let’s try to do it all in 52 clicks. Easy peasy, right? let go

Analytics JavaScript must be in the tag section of the code on every page of your website.

For years, marketers have added Google Analytics tracking code to their content management systems using a plugin. The best way to add (and manage) code for Google Analytics (and all other tracking tags) today is Google Tag Manager.

How Do I Set Up Google Analytics

Enter the Universal Analytics ID (UA-XXXXXX) found on your Google Analytics property in Google Tag Manager (GTM) and add the GTM code to your website. Details can be found here.

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When a visitor takes an action, they “convert” into a lead, subscriber, subscriber, job applicant, donor, etc. But because websites are built differently, Google Analytics doesn’t know what success looks like, so we have to tell them .

. If visitors who take action see a thank you message, have a separate thank you page

Setting up your own URLs, the goals will not be easy. You need to configure event tracking. There are at least 14 other good reasons to get thank you pages.

Note: All types of objects can be set as targets in an analysis. For example, a visitor spends five minutes on the website or a visitor visits three pages. I recommend not making these types of goals unless you have a strong reason to do so. If you do too many of these unimportant goals, your overall conversion rate will be meaningless.

Manage And Configure Analytics

Visit your site and the visit is recorded. You are in your data. But you can check yourself by telling your assessment office IP address. This is especially important for low-traffic websites, where traffic from website owners can be significant.

Instead of checking the real-time report to make sure the filter is working, go to a deeper, less visited page. Did you see a visit to that page? Otherwise, the filter is working.

Once in place, Google Analytics will be forever more accurate. You can do things like test your contact forms without affecting your conversion rate.

How Do I Set Up Google Analytics

Note: IP address filtering only works if your network IP address has not changed. If your office or home network doesn’t have a “static” IP address, your network gets a new IP every time you connect to the web, and filtering won’t work.

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Also, if you change offices, change internet providers, or reset your router, your IP address may change and you will need to update your filter.

Because they are not your target audience. They are not human. There are a lot of bots out there. The IAB/ABC maintains a long list of them. By default, Google Analytics tracks them as if they were people. I think it’s weird.

Important tip! Before removing bot traffic or filtering traffic from your office, create a new “unfiltered” view so you have something to look at if needed. Once traffic is filtered into the view, it cannot be changed.

The small search box is a great way to help visitors find things quickly on your website. But it’s also a great listening tool for you. If you set up site search reports, you’ll know what people are looking at and if your site is missing important content.

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To find your query parameter, search for something with your search tool and view the URL of the search results page. The keyword you want appears before.

For example, a search for “analytics” on this blog, shows this at the URL: https:///?post_type=post&s=analytics So the query parameter for this site is the letter “s”. Other common query parameters are q, search_term, and keyword.

If so, you may have a “path-based” program behind your site search. You need to set up a nice advanced filter to see what people are looking for.

How Do I Set Up Google Analytics

Step 5: Leave the box next to “Exclude query parameters from URL” unchecked and leave “Site search categories” off.

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Once it’s set up, you’ll have a few minutes to figure out if your website is missing content, if something’s hard to find, and if your navigation labels are confusing. This report is also a gold mine for new blog posts.

Google Search Console (GSC) is the sister tool of Google Analytics. It’s a valuable source of search-related insights. But the reports are a little hard to read, so it’s good to link the two so you can see the GSC data right there in your GA.

Once connected, you’ll find a collection of reports in the Connect section. These reports show your website’s performance on search engines. If these two are not connected, these reports are empty.

Here’s how to connect Google Search Console to Google Analytics in 9 clicks, assuming you’ve set up GSC and verified ownership.

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Step 4: Select the search console view associated with your Google Analytics account from the dropdown.

Note: If there is no dropdown, it will send you to GCS, click “Add”. As long as you are logged in to an account that has access to the GSC property, select the appropriate account and click “Save”. Once you get the Add Association popup, click “OK”. This will take you back to Google Analytics.

Once completed, the data will not be displayed immediately. Come back to get insights and then do awesome blog optimization. If you’re in a hurry, all the same data is waiting for you in Search Console.

How Do I Set Up Google Analytics

This is not a one-time setup task. This is an ongoing feature. But everything on this list is important because it makes your data more accurate and more meaningful.

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Some of your actions are designed to drive traffic to a specific page through a specific channel. These are called “campaigns”. It can be email, advertisement, affiliate link or any other effort.

The more work you do to plan them, the more useful your analytics will be. If you don’t, your hard-earned (or paid for) visitors will end up mixing with other people.

For example, if you send email newsletters but don’t track that traffic with a campaign tracking code, you won’t be able to track them separately. Those email visitors can appear in direct or referral traffic. not beautiful.

But if you add a campaign tracking code, all visitors can be tracked individually and each of their conversions can be accurately identified.

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The difference is the campaign tracking code (UTM tracking code) in the links in the emails. The link is the same, but with three pieces of information added to the end: source, medium, and campaign name. So a link like this without a tracking code

You can do this from any URL builder. Google, of course, offers one of these, but it’s not very easy to use. What we use is a great URL builder.

Important tip! Always use lowercase letters. The source, medium, and campaign will appear in Google Analytics exactly as typed here.

How Do I Set Up Google Analytics

Once completed, all traffic for that campaign will be tracked separately. You can see how engaged those visitors were and if any of them converted. Here’s what a campaign report looks like for a brand doing email marketing.

Google Analytics 4 / Ga4

Warning! Never add a campaign tracking code to a link on your website. If you do, the true origin (source and medium) of visitors who click this link will be lost, as the campaign tracking code information will override the original origin. This makes your analytics less accurate. And it is unnecessary. Your visitor flow is available in other reports.

The last step! Let’s add a little note to indicate that we have

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