How To Write The Perfect Instagram Caption

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How To Write The Perfect Instagram Caption

How To Write The Perfect Instagram Caption

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Can This App Write The Perfect Instagram Caption?

You may already be posting amazing photos and videos to your business’s Instagram and IGTV, but if you’re not paying attention to your social media marketing copy, especially your Instagram captions, you could be missing out on an important opportunity.

A strong visual on Instagram can make users “slow down” and stay locked on your post, but a well-thought-out caption can do much more when it comes to marketing and sales.

A free workshop with proven Instagram marketing tips. Learn how to grow your Instagram audience and monetize it with an online store.

Compelling captions can generate more engagement, which is crucial when it comes to Instagram’s algorithm. Strong copy in your caption creates your brand’s story and personality, which in turn helps your followers understand that they need what you’re selling. Bottom line: Instagram captions can help increase your company’s social media success — and that can improve your bottom line.

The Ultimate Guide To Writing Good Instagram Captions

With recent Instagram algorithm updates, your posts are more likely to be seen (or “seen”) if the platform likes your Instagram engagement rates. This metric looks at whether you get a lot of user comments on a post and whether you respond to those comments. These changes mean that just having a large number of followers no longer guarantees that your posts will be seen, as counterintuitive as it may sound.

Earlier this year, Instagram explained how its algorithm works, saying: “What appears first in your feed is determined by the posts and accounts you engage with the most, as well as other contributing factors such as recent posts , how often you use Instagram, how many people you follow, etc.’

What does this mean? For starters, what appears at the top of a user’s Instagram feed is based on the user’s activity. Therefore, as a business, you need to get people to interact with your post, whether that means staying on it for a few seconds or liking, commenting or sharing. (More on how subtitles can help you achieve these actions to come.)

How To Write The Perfect Instagram Caption

I spoke with two Instagram marketing experts to get their insights on how to write captions for Instagram posts that can help improve your sales, reach and brand relevance.

Instagram Call To Action Examples: Cta Ideas To Sell More On Instagram (stories, Bio, Reels) — Andrew Macarthy

Meet the experts: Jason Portnoy, president of JPORT Media, a full-service digital marketing and advertising agency. and Ashlyn Carter, copywriter and messaging strategist at Ashlyn Writes and founder of the Ashlyn Writes website and the Ashlyn Writes company store, supported by .

Before you start writing Instagram captions, go back to the primary goals of your Instagram strategy and let them guide you. Common general objectives include:

If you have an Instagram Business account, you can invest in sponsored posts to ensure that your photos are seen by a targeted audience. When putting public dollars behind a sponsored post (also known as a “promoted post”), it’s worth noting that there are several predefined calls to action that you can choose from. You can also check out our guide on how to get Instagram followers learn about 15 tactics to increase your Instagram followers.

Supported call-to-action button options include: Contact Us, Learn More, Book Now, and Download. And thanks to Instagram’s Company tab and product tagging feature, merchants can activate their Instagram accounts to provide users with more about their products with a single tap, even bringing users directly in their store to make a purchase, all in the Instagram app.

Creative Instagram Captions For 2022

If you are running a purely organic campaign without investing dollars in Instagram ads, then there are two main goals you want to achieve with your call to action:

Remember, you can’t put clickable links in organic posts, which means you have to direct people to click the link in your Instagram bio to visit your website or product page. Linkpop allows you to create a custom landing page where you can curate different types of content under one URL. You can also consult our guide on how to be verified on Instagram, since a verified account represents authenticity and creates trust.

After a few lines of text, Instagram hides the rest of your caption behind a “more” link, so include important details at the beginning. Only the first sentence will appear on a user’s Instagram feed, so make sure it’s compelling or asks a question, and don’t put your call to action at the end.

How To Write The Perfect Instagram Caption

“Treat the original copy of your Instagram caption like you would your marketing in any other medium: lead with the hook!” says Carter. “When I load my captions before the break — that ‘More’ option Instagram gives you to keep reading after the first two lines — and get to the good stuff first, I see better engagement.”

How To Write The Perfect Instagram Caption

Every post should have a purpose and intent, so lead each one with its specific purpose and let that purpose dictate the call to action. What you want followers to do:

The key is to encourage engagement to create a sense of dialogue and conversation. This is also a way to work around the Instagram algorithm, which sees engagement as a metric to show your posts to followers. Encouraging engagement also increases the likelihood that your post will appear in other users’ feeds as a “recommended account” to follow.

“Offer tips and tricks,” says Portnoy, “or any information that will help educate or inform you to increase the value of your Instagram post.” Adding value to your Instagram captions will help the user and make the post more likely to be shared and bookmarked.

Authenticity matters more. In content and subtitles, put your real self and write while you speak. You may want to be strategic and purposeful, but you also want to come across as natural and like a friend to the user.

How To Write Instagram Captions That Skyrocket Engagement And Conversions

You are more likely to think strategically and without distractions if you write your captions on another platform. “I have a clearer mind if I put my phone away when I’m writing Instagram captions for my business,” Carter says. “My go-to is Plann for desktop, so I can batch write a bunch of captions, go back and edit, and plan to go live. That way, I’m not bogged down by notifications and comparisons. I write directly and with my marketing goals in mind.”

Remember, when writing, keep your campaign and engagement goals at the center of your Instagram caption. Try to come up with alternative ideas for your subtitles, as the first one you write will not necessarily be your best. Let your creativity breathe and have fun in the process.

Avoid being neutral – add personality and spice to your captions. “I try to add two to three sensory words, phrases or anecdotes that paint a picture,” says Carter. “Then describe the touch, the taste, the sound, the sight, the feel, the feel. Be specific. Don’t just say ‘Tex-Mex.’ Say ‘salty corn chips dipped in guacamole washed down with tart margaritas.’

How To Write The Perfect Instagram Caption

Sprinkle in emojis to add some extra flavor and liven up your captions. Related emojis placed at the end of sentences or paragraphs can also serve as “libraries” and aesthetically break up long lines of copy.

Instagram Caption Generator

Emojis are also a great way to direct readers to take a specific action, like clicking the link in your bio. But if you use emojis, make sure they match your tone of voice and brand. You don’t want to go overboard with a mixed bag of emojis, especially not in the same caption.

If you’re working on your brand’s voice and identity and outsource your Instagram captioning to a freelancer, define a set of emojis that make sense to keep things consistent and on brand.

Need inspiration on which emoji to use for a link in your bio message or to draw attention to important text in a caption? Here are some of my favorites:

Like most marketing strategies, the copy in your Instagram caption is quality over quantity. It can be short and easy to use or feature longer and more in-depth text.

Money Captions For Instagram In 2022: Motivational, Funny, & More

According to Portnoy, there is no right or wrong length when it comes to writing a caption. “If your post adds value or is interesting, people will read it,” he says. “However, if you are in doubt whether a post is too long, it is better to err on the side of short.”

Instagram hashtags are a key way to make your posts searchable, so make sure you put them to good use. They work like keywords in that they have tracking and search capabilities.

You may have noticed that brands group related hashtags at the end of a caption or under the “More” tag to keep things clean. Some even add multiple lines of dotted space to separate the hashtags and really set them apart

How To Write The Perfect Instagram Caption

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