How To Start An Instagram Business Page

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How To Start An Instagram Business Page – Learn how to create an Instagram account for your business in five easy steps and how to grow your profile from day one. Explore our best practices for image posts, stories, and scrolls to increase brand awareness, engagement, and sales on a social media platform.

Focusing on visual content on Instagram can be daunting for businesses, but there are plenty of creative ways to post without providing high-quality images and professionally produced videos for every post. It’s important to be innovative in order to use entertaining content with a unique twist to your brand.

How To Start An Instagram Business Page

How To Start An Instagram Business Page

Use our best practice guide for businesses to get inspired and create engaging content that engages your target audience.

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Since posting to Instagram is easiest from your smartphone, the best way to get started is to download the Instagram app. Tap on your App Store or Play Store and search for Instagram. Tap Download or Install.

Tap the Instagram app icon and enter your business phone number and email address. To verify your account, Instagram sends a code to this email or phone number.

After entering the code, enter your full name or your company name and password. You can choose to continue and sync contacts or continue without syncing contacts.

On the next screen, enter your date of birth or the date of establishment of your business. Note that this is required to verify that you are over the age limit of 13. Click Next.

A Guide To Setting Up Instagram For Business

Instagram suggests a username based on the full name you enter. If you don’t like the suggestion, you can change the name. Click Next.

On the next screen, read the latest updates to the terms and data policy. Tap Return to Instagram to return to setting up your business account.

To edit your new Instagram profile, tap the profile icon and edit profile. To change your profile picture, tap Change profile picture and select your company logo or any other picture you want to use to represent your business.

How To Start An Instagram Business Page

Add your website URL and enter a brief description of your business in the bio section. You can use hashtags, link to another account, or add a shortened URL to your bio.

Step By Step Guide To Set Up An Instagram Business Profile

To make your new account a business account, tap Switch to professional account. On the “What Describes You?” screen, search for a category that matches your industry or choose one of the suggested categories below. Tap Done.

On the next screen, you can connect your Instagram to your Facebook account. This makes it easy to connect with your Facebook contacts on Instagram and is essential if you want to cross-post on Facebook or use features like ad promotion or shopping tools.

Tap Sign in to Facebook to connect your accounts. You also have the option to skip this step if you don’t want to link your Instagram and Facebook.

Once you connect with Facebook or skip this step, Instagram provides a step-by-step guide to start connecting with your audience, sharing posts, and fine-tuning your campaigns. If you want to return to this screen later, find it at the top of your profile.

How To Set Up A Business Instagram

A business account gives you more tools to grow your brand on a social media platform. Your followers can quickly find your contact information on your profile. You get access to ads, built-in e-commerce features and analytics that allow you to create and monitor your Instagram campaigns.

Since Instagram is a social media platform that focuses primarily on visuals, a high-quality, eye-catching profile picture is essential for your new business account. Your company logo is a great option, but you can also choose another image that represents your brand identity.

Whatever you choose, make sure it’s recognizable within your small profile circle. The recommended Instagram profile picture size is 110 x 110 pixels with an aspect ratio of 1:1.

How To Start An Instagram Business Page

Write a short bio that will compel your target audience to follow you and click through to your website. Tap Edit Profile to add short and compelling copy and relevant hashtags to your bio section.

Instagram Business Profiles To Feature ‘contact’ Buttons, Directions And More

This is also the only place where you can include a link on Instagram, as the platform does not allow the use of links in posts. You can direct followers to your bio if you have specific links that you want them to click on. For example, if you’re hosting a contest and have a landing page set up to enter contact information, shorten the link and include it in your bio.

The easiest way to find people you follow is to connect your Instagram account to your Facebook account. Follow your friends from your Facebook business page and they’ll get a notification that they can now follow you on Instagram too. You also have the option to add your phone contacts.

Spend some time looking for new accounts to follow to become part of the community and increase your account’s visibility. Tap the search icon at the bottom of your screen and enter brand names or industry-relevant hashtags to find accounts related to your business and niche.

Engaging with your target audience on social media helps you create a more personal connection with your customers. Be social and responsible to get the accounts you follow to follow you back and gain new followers.

Creating Facebook, Twitter, And Instagram Business Accounts

Make sure your posts are engaging by asking questions to encourage comments or start a conversation with Instagram Stories. Comment on posts from other brands or industry experts and share user-generated content on Instagram to connect with your community.

Take the relationship with your audience and connect with individuals on an even more personal level through direct messaging. Use your stories to ask your followers questions that they can answer in a DM and track their responses. Or conduct a survey about a new product or service to see if your customers want more information. View your survey results and reach out to those who want to know more.

Because of the instant nature of direct messages that pop up on your phone, Instagram is also a great place to network with industry experts and influencers. To increase your chances of success, contact content creators only after you’ve learned more about them. If you can, engage with them for a while by commenting and sharing before you send them. If you want to partner with an influencer or content creator, make sure you offer them an incentive that makes the partnership worthwhile.

How To Start An Instagram Business Page

Especially when you’re running your first campaign, you’re testing the waters to find out what works for your brand and what doesn’t. Even if you’re not sure what to track, set goals that you can work towards and adjust as needed. Use InstagramInsight to monitor your campaign and measure these metrics against your goals.

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You can view metrics on individual posts by tapping View Insight in the lower left corner, or get an overview from the menu in the upper right corner of your profile and selecting Insights. Review likes, shares, reaches, and views to see which posts are performing well and which content needs improvement. This helps you make data-driven decisions about adjusting your campaigns.

Constant updates to Instagram’s algorithm keep business owners and marketers interested. The algorithm determines how often your content appears in your followers’ feeds, which is a key component in building a relationship between your target audience and your brand.

Posting frequently on Instagram signals that you want to connect with your audience and activates the algorithm to show your posts more often. To consistently produce content, make sure you have a strategy, including a content calendar. Make social media management software part of your marketing toolkit and use your plan to schedule more posts.

Scheduling posts frequently is a good place to start, but to really engage your potential and existing followers, make sure you’re using high-quality images that grab their attention. Instagram is full of amazing images, so make sure you think of your design to stop scrolling.

Business Facebook Page Create Instagram Business Profile

Build your own library of attractive product images and high-quality stock photos to use in designs to promote your business. This way you have a pool of images ready to schedule posts.

Use the hashtag research tool to find hashtags used in your industry. Create a list and make sure to add two to five hashtags to each of your Instagram posts. This will help you discover and participate in relevant communities.

Including relevant hashtags increases your visibility on Instagram’s Explore page and ensures that your posts are shown to users who may be interested in following you. Use a branded hashtag with your relevant ones to make your posts more recognizable in your niche.

How To Start An Instagram Business Page

Instagram Stories is a quick and easy way to get video content on the social media platform. Stories are usually fifteen seconds long, but you can record videos up to one minute using Instagram’s segmentation tool. This breaks your videos into fifteen second segments that play consecutively.

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If you don’t want your best stories to disappear after 24 hours, turn them into highlights that appear on your profile above your posts. Make the most of the short time it takes to publish your stories by finding the time your followers are online.

Find the most popular times your followers view their Instagram feed on the Insights page

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