Create A Business Gmail Account – Your free Google business listing (also known as your business profile) can do more than you think. When properly optimized, it showcases your best qualities and makes it easier for consumers to find, learn about, and engage with your business. But to properly optimize your business profile, you need to log in, and you need to verify that you’re the rightful owner with Google to access it.
While it may seem as simple as “step one create, step two claim, and step three validate,” the process is neither that simple nor that linear—which, if you’ve read this post, well, you already know. the reason why it requires three different Google accounts and two different Google platforms, all with the same name. Talk about a mind-bender.
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So, in this article, I will first explain you what Google means and then give you a clear way to create a Google My Business account and use it to claim and verify your business profile on Google. map. .
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Whether you’re a local resident or starting a new business, your Google Business profile makes it easy for users to discover, learn about, and connect with your business online. These are the main advantages of having a Google My Business account, and if that’s not enough to convince you, consider the disadvantages of not having one.
You risk losing customers. Without a Google My Business account, you can’t control the information displayed on your business profile, and according to BrightLocal research, 68% of consumers will stop using a local business after finding incorrect information online.
You risk a poor reputation. Without a Google My Business account, you can’t respond to your Google reviews, which are an important part of your business profile. With reviews being a Google ranking factor and the number one influence on consumer purchases, it’s important to be able to manage them.
You lose to your opponents. An empty or bare business profile is equivalent to having an unopened storefront. If you’re not doing your job, how can consumers trust you to take care of them? A business profile that has lots of engaging information and looks vibrant will be more likely to click through and attract search results.
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You lose SERP real estate. Google ranks business profiles based on their criteria, and a business profile alone is not enough. However, a Google Business Profile managed through a Google Business Account can be optimized to rank above the competition for relevant keyword searches.
Which list would you choose? Unclaimed on the left or enhanced by my Google My Business Account on the right?
It should be clear by now that if you want to provide accurate information, respond to reviews, attract customers, and rank high in local searches, creating a Google My Business account and verifying your business ownership is essential. You want it – even the front page.
As mentioned earlier, the process is not that simple. This includes two different Google platforms and three different Google accounts, all with the same name, some of which you already have. So let’s iron out the terms first to get you off on the right foot.
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Google Account: This is a free account you create with Google that allows you to access Google Docs, Google Drive, Google Photos, Gmail, and more. you can enter. Many call it a “Gmail account”, but Gmail is only one of the functions. You can actually use any email to set up a Google Account. In this article, I’ll use the term “Standard Google Account” to refer to this type of account to avoid confusion. Most business owners already have two default Google accounts – one for their personal life and one for their business.
Business Profile: This is your free business listing on Google that appears on Google Maps, Google Search local results, and the Knowledge Bar on the right side of Google Search.
Google My Business Account: This is a free account that gives you a dashboard to manage and grow your business profile.
Now that you have the correct terminology, let’s put the pieces together to create a complete picture of the process.
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The way you do this is through your Google My Business account, where you signed up to use a standard Google Account.
Now that you’ve covered the basics, you’re armed and ready to successfully claim and verify on Google. The steps described below are written linearly and in some cases you may need to skip a step. But I would still encourage you to read them all carefully to avoid getting blocked or creating duplicate accounts.
This is the standard Google account that we described above in the terminology section. If you already have one (make sure it’s not your personal Google account), skip to step 2. If you don’t have a Google Account for your business, follow the steps below.
Your business profile is the official term for your Google business listing. As mentioned above, Google Business profiles are separate from Google My Business accounts. A business profile can exist independently of a Google My Business account. The problem with this is that the business owner can’t control the information on that business profile unless they claim it, which is done through Google My Business. Bottom line: Once you’ve set up your Google My Business account, you’ll want to make sure you have a business profile to claim.
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If you know you have already created a business profile, skip to step 4. If you haven’t created one or you’re not sure, follow the steps below.
Note: Even if you haven’t created one, it’s highly likely that your business profile already exists. This is because the business profile is located on Google Maps where anyone or any computer can add it. So, to check if you need to create a business profile, follow these steps:
1. Go to Google.com/maps. 2. Find your business name. 3. If your business name appears in the drop-down menu with an address in front of it, your business profile already exists. great! You can continue to step 4.
If your business name isn’t filled with an address, select it and you’ll see something like this:
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5. Submit the required information. Note that you will have the option to claim the business in the same window. Since you don’t have a Google My Business account yet, you’ll need to skip to step 3. If you already have a Google My Business account, you can follow the instructions and you’ll end up at step 5—go!
The way you claim your business profile on Google is through your Google My Business account. If you have a standard Google account (see step 1), here’s how to sign up for a Google My Business account.
1. Make sure you’re signed in with the default Google account for your business (not the default Google account for your personal life). 2. Go to google.com/business. 3. Select “Manage Now”.
After you link this account to your business profile (the last step in this post), additional fields will open up on your dashboard so you can provide more information about your business. This information is key to improving your business for local SEO and attracting more customers through your free listing.
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This is where we start putting the pieces together. Unfortunately, creating a Google My Business account (from step 3) is not automatically connected to your business profile (from step 2). You have to tell Google to link them, and you do this by verifying your business ownership. To do this, start looking for your business profile on Google Maps or Google Search and claim it. You can do this in one of two ways:
1. Go to google.com and search for your business name and location. If your business profile appears on the right, “Owner of this business?” Option and select it.
2. From there, select “Manage this business to respond to reviews, update information, and more.” you will be taken to a screen that says
3. Click “Manage Now” and follow the prompts to claim your business. Again, make sure you’re signed in with a standard Google account that’s used for your business, not your personal life, as mentioned in step 1.
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1. Go to Google.com/maps. 2. Type your business name. 3. Click on your business profile to expand. 4. Then you will see the option “Claim this business”.
When you click on “Claim this business”, the same screen you saw in the first method will appear, but this time on top of the map.
4. Click “Manage Now” and follow the instructions. Again, make sure you’re signed in with the Google account you created for your business in step 1.
This is a home extension! If you need a Gatorade or some orange slices, I’ll be here when you get back.
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When you click the “Manage” button.
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